Why can't I join HARO as a Source and use a Role-Based email address?

A role-based email address is an alias that can often forward to more than one person. For example, pr@acme.com, info@acme.com, sales@acme.com, marketing@acme.com. At HARO, we hate spam as much as you do, and in order to ensure that what we publish is sent only to those who specifically request it, our mailer will not deliver to a role-based email address. Here's an example why.

Say your organization is a PR agency and you want to use pr@acme.com as your HARO email subscriber account, because when email is sent to that address it is then distributed internally to all five people on your PR team.

First of all, we have no idea if the other four really do wish to receive HARO. If team member #5 is not aware that you have subscribed a team alias, they will receive mail from us and mark it as spam, which will most definitely interfere with our ability to successfully get email through to the rest of your organization.

Secondly, if at some point in the future, team member #5 wishes to unsubscribe from HARO, the only way to do it would be to remove the entire team alias, which would mean your other team members would suddenly stop receiving HARO and wonder why.

It is for these reasons that we have chosen to not deliver to role-based email addresses, so please be sure that when you sign up to become a Source (or as a Reporter) that you use only an individual email address. If the only email address you use right now is info@acme.com, then this means you'll need to either contact your web host or IT person and have them create a name-based email alias for you to use; or, you'll need to create a free Gmail account and join HARO with that account address.

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