At Wyatt-MacKenzie Publishing headquarters in Deadwood, Oregon, the adrenaline rush begins at 2:38am with the first HARO newsletter. Like a cutthroat tennis match with a dozen balls or more in the air, I volley queries out to authors: “Wanted to be sure you saw this HARO, it’s perfect for you.” I review pitches, repeatedly advising: “It’s not about you, it’s about what the reporter needs.” We submit laser-focused responses and cross our fingers—knowing that reacting to a HARO request, in just the right way, at just the right time, is a recipe for “Yes!”
Helpareporter.com relieves our authors of the huge expense, and often huge disappointment, of hiring a publicist to cold-pitch — 90% of our massive media success has been due to HARO. Wyatt-MacKenzie authors have been featured on multiple news and talkshows from CNN to Fox & Friends, and mentioned in the largest outlets including Cosmo, Essence, The Saturday Evening Post, Woman’s Day, American Baby, Consumer’s Digest Magazine, the BBC, US News & World Report, The Wall Street Journal, ABC.com, The Huffington Post, FoxBusiness.com, MSN Money, AOL and Yahoo, just to name a few.
– Nancy Cleary