Abhilash Reddy Musku

About

I specialize in helping businesses optimize their marketing technology stack and processes. Throughout my career, I have had the privilege of working with some incredible global enterprise brands, including IKEA, Adidas, Volvo, Olympics, Experian, Loreal, Beam Suntory, Experian, Ameriprise and Toyota. I have also contributed to a variety of projects, such as decentralizing marketing operations and introducing new communication channels. Career Highlights: *Seasoned MarTech professional leading the technical front at a top media agency, delivering high-scale implementations and migrations of Marketing Automation Platforms (MAPs) such as Adobe to Salesforce. *Played a lead role across the full campaign lifecycle-from discovery (including solution design and scoping) to definition (data availability and requirement specifications), through development and post-launch analytics. *Extensive platform knowledge includes MAPs (Adobe, Salesforce, Braze), CDPs (Salesforce Data Cloud, ActionIQ, Segment, Tealium, Teradata), CRM (Salesforce Sales/Service Cloud with industry clouds), and Analytics tools (Datorama, Tableau, Qlik Sense, Power BI). Also skilled in API development (REST/SOAP), personalization technologies (SFMC Personalization Studio, Adobe Target), and full-stack development (web/app/email). *Successfully led numerous end-to-end implementations involving campaign orchestration, segmentation, and automation using ETL pipelines, APIs, and front-end interfaces. Built and scaled cross-functional teams from the ground up-recruiting, onboarding, and mentoring talent across development and design roles, many of whom evolved into senior contributors. *Highly skilled in Paid Media Marketing with deep expertise across the AdTech stack-including media buying, audience targeting, data onboarding and cleaning, identity resolution, and clean room collaboration-with a hands-on, strategic mindset developed from real-world high-scale executions. *With a curious and constantly evolving mindset, transitioned from early blogging days into MarTech leadership-driving innovation in marketing data management, transactional messaging, Omnichannel activation, paid media CRM, data quality, enrichment, and identity resolution-since 2011.