Amanda Sweetman

About

Amanda Sweetman is an Australian entrepreneur and the founder of Nourishing Nutrients, a premium supplement company focused on science-backed, transparently sourced superfoods. Before entering the wellness industry, Amanda worked as an international flight attendant. Years of long-haul travel, irregular schedules, and personal health struggles led her to question the quality and integrity of many products marketed as “healthy.” Through her own battles with health, she began researching ingredients, sourcing standards, and regulatory compliance — ultimately founding Nourishing Nutrients to raise the bar. Frustrated by exaggerated claims and low-quality formulations in the supplement space, Amanda built her company around strict quality control. The majority of potential suppliers are rejected if ingredients fail identity, purity, or compositional testing. She prioritizes whole fruiting body mushrooms over mycelium fillers, standardized active compounds where appropriate, cold-pressed oils, organic sourcing when possible, and third-party testing in GMP-certified facilities. Amanda takes a compliance-first approach to marketing and product development. She studies FDA and FTC guidance closely to ensure structure/function claims remain within regulatory boundaries and avoid disease-treatment implications. Her philosophy is simple: long-term trust matters more than short-term sales. She has traveled internationally, including to Italy and Sri Lanka, to better understand cultivation practices and supply chain integrity. That hands-on involvement informs her ingredient standards and supplier relationships. Amanda also serves as the educational voice of the brand, creating research-driven content that teaches consumers how to read supplement labels, understand active ingredients like beta-glucans, evaluate extraction methods, and recognize misleading marketing tactics. She consistently reinforces that supplements are meant to support a healthy lifestyle — not replace it. She is available to comment on supplement quality standards, regulatory compliance in wellness marketing, ingredient sourcing, ingredient research, and building consumer trust in a saturated health market.