Brooke Lazor

I'm working on an article for Acorn Finance about how the "improve, don't move" trend is affecting remodeling contractors. We're looking to speak with contractors who are seeing more homeowners choose renovations instead of selling due to interest rates, home prices, or lack of inventory. We’re especially interested in what this shift looks like in real project demand and how contractors are adjusting their services to meet it. We’re looking for contractors who can speak to: -Whether you’re seeing more homeowners choose renovations instead of moving -Types of projects homeowners are investing in when they decide to stay put -How customer motivations have changed over the past few years -Whether project sizes or budgets are increasing -How contractors can position themselves to benefit from this trend -Mistakes contractors make when trying to capture this demand Source requirements: -Licensed contractor, remodeler, or construction business owner -Minimum 5 years of experience preferred -Must be U.S.-based -Must be able to speak from direct business experience (not consultants selling services) -Must be available for a 30-minute Google Meet interview Please include: -Full name -Title/company -Years of experience -Types of projects you specialize in -Website or LinkedIn

Acorn Finance is developing an article about how contractors can stand out in a market where many homeowners say finding a reliable contractor is one of the hardest parts of starting a renovation project. We’re looking to speak with experienced contractors about how they build trust during the sales process and throughout projects. We’re looking for insights on: -What homeowners worry about most when hiring a contractor -How you establish credibility early in conversations -Ways you reduce homeowner hesitation during estimates -Processes that help you generate referrals and repeat customers -Communication practices that improve trust during projects -Mistakes contractors make that damage trust Source requirements: -Residential contractors or remodeling professionals -Owners or contractors involved in sales preferred -Must be U.S.-based -Minimum 5 years of experience preferred -Must be available for a 30-minute Google Meet interview Please include: -Name and title -Company name -Location/markets served -Years in business -Website or LinkedIn

I'm sourcing contractors for an Acorn Finance article about how bundling multiple renovation projects together (for example kitchens plus flooring, roofing plus gutters, or windows plus siding) can increase project size and improve close rates. We’re looking for contractors who have experience packaging multiple services together and can speak to how homeowners respond to this approach. We’re looking for insights on: -Types of projects that bundle well together -Whether bundling helps increase average project size -How you present bundled options to homeowners -Whether financing conversations make bundling easier -When bundling does not make sense -Sales mistakes contractors make when presenting larger scopes Source requirements: -Contractors who sell multi-scope residential projects -Owners or sales-focused contractors preferred -Must be U.S.-based -Minimum 5 years of experience preferred -Must be available for a 30-minute Google Meet interview Please include: -Name/title -Company -Years of experience -Types of projects sold -Website or LinkedIn

Acorn Finance is working on an article about how rising home equity is affecting homeowner renovation decisions and how contractors can better position projects as investments rather than expenses. We're looking to speak with contractors about how often financing conversations come up and how they help homeowners think through project affordability. We’re looking for insights on: -Whether homeowners are more open to larger projects because of equity gains -How often financing comes up during sales conversations -How contractors introduce financing options without sounding pushy -Whether financing options help close more projects -How contractors can better educate homeowners about funding options -Missed opportunities contractors see when financing isn't discussed Source requirements: -Residential contractors or remodelers -Contractors involved in estimates or sales conversations preferred -Must be U.S.-based -Minimum 5 years of experience preferred -Must be available for a 30-minute Google Meet interview Please include: -Name/title -Company -Years of experience -Types of projects -Website or LinkedIn