Jacksonville, FL, USA
Publications:
I am an operations consultant, writer, and marketing strategist with 15 years of experience building business systems and scaling brands. Today, my work is focused entirely on the commercial evolution, infrastructure, and rapid growth of the pickleball industry. Through my consulting business, Pickleball Venue Blueprint, I work with real estate developers, investors, independent club owners, and sports brands of all sizes. I handle the practical, unglamorous side of the business across the entire lifecycle of a facility: from pre-build planning and grand openings to diagnosing and fixing struggling locations that need to fix their revenue. Parallel to this, I run Pickleball Odyssey, documenting physical facility development and infrastructure shifts across the sport. If you are writing about racket sports, hospitality trends, consumer behavior, or commercial real estate, I provide fast, fluff-free commentary on deadline. Why You Should Interview Me: Full Facility Lifecycle Expertise: I understand what it takes to take a club from raw dirt to a profitable grand opening, as well as how to restructure operational workflows and software systems when an existing venue is losing money. Tech & Marketing Infrastructure: Expert in court management software integration (CourtReserve), structuring operations, and executing multi-channel marketing campaigns that directly drive venue sign-ups and member retention. 15 Years of Business Performance: I have spent over a decade leading marketing strategies and virtual teams, helping direct systems to over $1M in sales. I translate complex commercial data into sharp, reader-friendly insights. Quick-Response Topics I Can Cover: Pre-build realities: The true cost of building and launching a commercial pickleball venue. Turnaround strategy: Why existing pickleball clubs struggle with cash flow and how to fix membership retention. Software optimization: How venues use tools like CourtReserve to maximize court utilization and ancillary revenue. Growth & Marketing: Turning casual open-play recreational players into committed, paying club members. Industry trends: Where the sports, franchise, and hospitality markets are heading next.






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