Grace Helfrich

About

Founder of Colony Social. Colony is a social-first agency built to operate like an in-house team. We lead strategy, content, influencer, and community for brands that treat social as a core business channel, not a support function. Some of our current and past clients include: Chamberlain Coffee, PS (formerly The Private Suite), Hot Mess by Alix Earle, Anything Goes by Emma Chamberlain, Icelandic Glacial Water, Nate Berkus, Rinna Beauty, Laundry Sauce and more. Our work spans CPG, talent-backed brands, podcasts, and luxury and lifestyle services. We focus on building clear points of view, strong creative direction, and repeatable systems that allow brands to grow without losing consistency or relevance. We combine leadership-level strategic thinking with real execution. To us, strategy isn’t theoretical, and it shows up in the work. Every decision is tied to performance, brand equity, long-term relevance, and goals. Our work is focused, cohesive, and built with purpose. Nothing exists just to exist. The result is social built to last—and built to scale.