Founder & CEO, Ashdeco
Publications:
Founder of Ashdeco (ashdeco.com), a direct-to-consumer furniture brand specializing in handcrafted solid wood pieces - tree bookshelves, floating shelves, coat racks, and cat trees. Every product is hand-carved by skilled Vietnamese artisans using sustainably sourced teak, walnut, and driftwood. With a background in architecture and over 15 years in design, I bridge the gap between traditional craftsmanship and modern home aesthetics. Ashdeco serves the US market with 975+ unique products and a 4.9-star average across 387 verified customer reviews. I write and speak about woodworking, artisan manufacturing, sustainable sourcing, furniture design, and building an e-commerce brand from Southeast Asia.






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