Ian Bann

About

I work on how organisations appear inside AI answers, not only how they rank in traditional search. Most of my work focuses on universities and service-led organisations where trust and clarity matter. I spend time testing how content shows up inside tools like ChatGPT, Copilot, and Perplexity. I review what appears, what gets misrepresented, and what disappears entirely. Those patterns guide my work. I see the same issue often. Strong institutions fail to appear in AI answers because their websites do not explain who they are clearly enough. Pages rank well in Google, yet vanish when users ask real questions inside AI systems. Students and decision makers form opinions based on summaries and comparisons long before they visit a website. If the institution does not show up there, it loses visibility at the moment perception forms. I help organisations tighten their language, clarify their positioning, and structure content so it explains who they serve, what they offer, and why it matters. When structure and wording improve, AI systems reflect the organisation more accurately and users understand it faster. I work across content structure, technical SEO, and visibility testing. I rely on real prompts, real outputs, and real evidence rather than theory. This keeps my work focussed on what happens in live AI search environments rather than what tools claim should happen. Alongside client work, I build a personal project called SEOshifter. SEOshifter focuses on building free SEO and AI visibility tools.