Kristina Frankovic

About

Marketing professional with 5+ years building brands in the beauty and luxury fashion space - from campaign strategy and influencer partnerships to community growth and performance analytics. I've led end-to-end influencer campaigns across international markets, grown social accounts to 10K+ followers with 104K monthly reach, and worked backstage at Milan Fashion Week with brands including The Attico and KNWLS. My work sits at the intersection of brand storytelling, consumer behaviour and influencer culture - areas I approach with both strategic rigour and a background in behavioural psychology and coaching. I'm fluent in English, German and Croatian, with hands-on experience across the DACH region and broader European markets. I speak to: influencer marketing strategy, luxury brand positioning, K-Beauty and beauty industry trends, social media growth, content strategy, and the evolving creator economy.