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Founder & Property Presentation Specialist, The Staging House Wales
Cardiff, UK
Lowri Kramcha is the founder of The Staging House Wales, a specialist property presentation and home staging company working with estate agents, developers and private clients across South Wales. Her focus is on elevating the positioning of high-value and character homes through strategic presentation, lifestyle storytelling and buyer psychology. Lowri works closely with agents and vendors to ensure properties connect emotionally from the very first impression, both online and in person, supporting stronger early interest and protecting premium pricing. Her experience includes heritage and listed homes, rural estates and distinctive properties where the sense of lifestyle and aspiration plays a critical role in the sale. As a female founder in the Welsh property sector, Lowri provides insight into shifting buyer expectations, the growing influence of visual marketing, and how presentation is becoming an essential part of the sales strategy in evolving regional markets
I use Rightmove to analyse buyer demand, search trends and engagement across premium and regional markets. This informs how properties are positioned visually and emotionally, helping to attract the most relevant buyers and support stronger early market performance.
Learn MoreI use Zoopla to monitor premium market activity, regional demand patterns and buyer behaviour across different price brackets. This insight supports strategic positioning, ensuring distinctive and high-value properties are presented in a way that reflects lifestyle, heritage and aspiration, while attracting the most relevant buyers from both local and relocating markets
Learn MoreI work closely with professional property photographers to ensure homes are presented to the highest possible standard online, recognising that the majority of buyer decisions are made before a viewing is even booked. High-quality imagery plays a critical role in creating aspiration, communicating lifestyle and positioning properties effectively, particularly within the premium and heritage markets.
Learn MoreI use Instagram to monitor evolving visual trends, lifestyle expectations and the way buyers engage with property content online. Social media has become a key influence in shaping perception and aspiration, particularly within premium markets, and provides valuable insight into how presentation and storytelling impact emotional connection and buyer decision-making before a viewing is even booked
Learn MoreI use Google Trends to monitor evolving buyer priorities, lifestyle searches and emerging demand across different regions. This insight helps shape how properties are positioned, ensuring presentation reflects current aspirations and resonates with both local and relocating buyers in a changing market
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