Lucas Vandenberg

About

I'm Lucas Vandenberg, founder of Fifty & Five — a boutique social media agency that's run strategy for 222+ brands since 2008, across wine & spirits, hospitality, healthcare, and fitness. I sit at the intersection of social media, AI, and modern marketing: we use AI to drive content, listening, and analytics for clients, and we recently rebuilt our own digital presence from the ground up to be optimized for AI-driven discovery. Available to speak to social strategy, how AI is changing the way brands get found and chosen, and what actually moves the needle for brands marketing in 2026.