Senior Director of Creative Partnerships
Publications:
Experience design strategist with 20+ years shaping programs that connect people, brands, and purpose. I work with hospitality organizations, Fortune 500 companies, and destination partners to design immersive experiences that drive meaningful engagement and measurable impact. I specialize in frameworks for intentional design, strategic vendor partnerships, and scaling innovation without losing the human insight that makes experiences memorable. My work has been recognized with international awards for creativity and strategic impact. Journalists reach out when they're working on stories about hospitality innovation, experience design, the business of events, AI adoption in hospitality, luxury brand partnerships, or how to design experiences that feel specific instead of templated.







A sensory-driven experiential dinner that merged sound and flavor into a multi-layered emotional journey. The evening featured interactive soundscapes where guests transformed ingredients into musical instruments, with each course paired to specific musical notes to heighten flavor perception. Every sensory element — lighting, décor, music, food — evolved together to deepen the journey. Result: Award-winning innovation recognized for top-tier creativity and unprecedented integration of music and food. Judges highlighted the graceful handling of logistical challenges and the memorable, high-engagement guest experience that generated spontaneous connection and discovery.
Dental Economics

A post-conference activation that blended history, luxury, and environmental stewardship through immersive storytelling. The centerpiece was a water sommelier experience where guests explored rare waters from around the world, including a 15,000-year-old Greenland iceberg sample, directly connecting them to the scarcity and value of natural resources. The experience also featured hands-on activations (gold panning, geode cracking, permanent jewelry) and a wildly popular engagement station (Human Claw Machine) where luxury donations supported community giving (Red Cross). Over 80% of attendees participated, demonstrating how playful interaction and meaningful purpose drive deep engagement. Result: Eventex Global Awards nominee for Best Corporate Event. Judges praised immersive creativity, guest engagement, strategic planning, and the successful integration of luxury, education, and charitable impact.
Dental Economics

A team-building experience designed in a historic hotel ballroom where a traditional kitchen couldn't meet the client's needs for privacy and VIP service. Instead of compromising, the solution was to build a fully functioning kitchen for a celebrity chef and design 40 miniature personal kitchens throughout the ballroom. Each station gave guests their own kitchen setup, personalized amenities, and direct access to culinary instruction. The design was innovative not just conceptually but operationally: it was the first installation of its kind at the venue and the first for the vendor partners and craftspeople who built and operated it. Result: 2020 NACE One Award winner for Event Design and Décor (budget >$100K). The solution became a model for how physical constraint can unlock creative possibility.
nace.net

Podcast appearance discussing how to spot ideas outside the events industry, trace them to their source, and collaborate with the right partners to bring them to life. We covered trend spotting, vendor relationships, budget transparency, creative problem-solving, and how the guest journey should guide every design decision. Core insight: The best event ideas aren't just creative. They're the ones that become reality through intentional partnerships and strategic execution.
The Stop
Bachelor of Communications, Creative Writing, Advertising, and Marketing Minor at University of MiamiGraduated: 2023