Founder
San Diego, CA, USA
My name is Maribel and I'm the founder of Peek-A-Photo. Peek-A-Photo was born from a real mom moment. I noticed my daughter didn't recognize family members she didn't see regularly, and I couldn't find anything on the market that actually solved that in a meaningful way. So I built it. For nearly two years I quietly developed, tested, and refined the idea before launching in summer 2025. Peek-A-Photo creates patent-pending lift-the-flap books and puzzles for children ages 0-3, where families insert standard 4x6 printed photos behind flaps to create a peek-a-boo discovery experience. When a baby lifts the flap and sees grandma, or a deployed parent, or a loved one they don't see every day, that moment is everything. I bootstrapped this while working full time and raising two young children in San Diego. We sold out our first board book run in under a year, and we are just getting started!






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