Advertise in HARO

Write the ad in this form. Use the company the ad is for, and a work email. The receipt and the review decision go to that email. Checkout does not need a HARO account.

• Plain text. Ad copy, link text, and one https:// destination URL. Character limits are under What are the ad specs? Images, logos, and HTML do not run.
• One ad, or different ads across dates. One date uses one ad. With two or more dates, on a format or a bundle, run the same ad on every date, or write a few versions and choose which dates run which. Several dates can share a version. A version with no date is not kept.
• Your offer. Say what the company does. A money-back guarantee on your own product is fine when it is clearly about that product, not about media coverage. A Presenting Sponsor is labeled Presenting. Spotlight and Classifieds use those names.
• Not editorial. Leave out promises of a story, editorial placement, guaranteed coverage, or that payment buys coverage. Do not name a publication so this paid placement looks like news. Do not sell links, or describe a HARO placement as guaranteed press.
• No implied endorsement. Do not imply that HARO wrote the ad, approved it, or endorses the company.
• Destination URL. The click-through has to start with https:// and go to a page about the offer. A checkout, paywall, or signup page is more likely to be returned for revision. Keep claims about results and reach specific enough that a reader can check them.

Promotional language is fine. We send an ad back only when it breaks the rules above.

Dates need lead time for review. The calendar shows weekday Editions up to a year ahead. Dates that are too soon, or already sold, stay closed.

If the ad is returned for revision, we email that work address with what to fix and a deadline: one full weekday before the first send, at the same Eastern time that Edition goes out. Weekends do not count, so a Monday send is due Friday at that same time. A reminder goes out about a day before if you have not sent the update. Use the link in that email. When the order has more than one version, update each version the email names. We can ask for two rounds of revisions.

Checkout authorizes your card; it is charged only when the ad is approved. If that deadline passes, or we decline the ad, the order is cancelled and the hold on your card is released, so nothing is charged.