HARO compared
HARO vs. MentionMatch
HARO is a free email newsletter of journalist requests on every topic, run by Featured. MentionMatch is the new name for Help a B2B Writer, a service from Superpath that sends requests from B2B writers to experts in matching fields. Pick HARO for reach across news, business and lifestyle media. Pick MentionMatch if your expertise is B2B marketing or software and you want requests from content writers.
Updated Prices and plans checked November 13, 2026Sources
The short answer
HARO vs. MentionMatch: the short answer
HARO and MentionMatch work on the same idea: a writer asks for a source, and the request goes to people who can answer. They serve different writers. HARO (Help a Reporter Out) takes queries from journalists and bloggers across every beat, reviews them and emails them to subscribers up to three times each weekday. It is free for journalists and for sources, and it is run by Featured (featured.com).
MentionMatch was called Help a B2B Writer until Superpath, a community for content marketers, renamed it. Its site says it connects B2B writers with expert sources. A writer posts a query, and it is sent to a targeted list of experts. Many of the writers are content marketers.
If you can speak to a general audience, HARO gives you more requests. If you are a specialist in a B2B field, MentionMatch sends fewer requests that are closer to your subject. Subscribing to both is common.
Choose HARO if
- You want requests from journalists at news, business, health, lifestyle and trade outlets.
- You want the larger reported network: more than 800,000 sources and 75,000 journalists and bloggers.
- You are a journalist and want your query reviewed and sent to a wide list.
- You want pitches screened for AI-generated text, with email addresses masked.
Choose MentionMatch if
- Your expertise is in a B2B field such as marketing.
- You want requests filtered to the topics you registered for.
- You are a B2B content writer looking for quotes from practitioners.
- You want quotes and links in B2B content.
HARO wrote this page, and HARO is owned by Featured (featured.com). Every MentionMatch fact below comes from MentionMatch's homepage or Superpath's own announcement, checked on November 13, 2026 and linked in the sources.
Side by side
HARO and MentionMatch at a glance
| HARO | MentionMatch | |
|---|---|---|
| What it is | Free email newsletter of journalist requests | Service connecting B2B writers with expert sources |
| Formerly | HARO has kept its name since 2008 | Help a B2B Writer |
| Run by | Featured | Superpath |
| Who posts requests | Journalists and bloggers, all beats | B2B writers and content marketers |
| Who receives them | All subscribers, by email digest | A targeted list of matching experts |
| Reported size | 800,000+ sources and 75,000+ journalists and bloggers | 9,000+ B2B sources, per its homepage |
| Cost for sources | Free | Free tier, per Superpath |
| Cost for writers | Free | Free, per Superpath |
| Platform option | Yes. HARO queries on Connectively | Not stated |
Checked November 13, 2026. Sources are listed at the end of this page.
Definitions
What each one is
What is HARO?
HARO, short for Help a Reporter Out, is a free service that connects journalists with expert sources. Journalists submit queries. HARO reviews them and emails them to subscribers in up to three digests each weekday. Sources reply by email, and journalists choose the responses they want to use. HARO was founded in 2008 by Peter Shankman, became part of Vocus in 2010 and Cision in 2014, and was discontinued by Cision in 2024. Featured acquired HARO in April 2025 and relaunched it as a free email newsletter supported by advertising.
What is MentionMatch?
MentionMatch says it connects B2B writers with expert sources. It began as Help a B2B Writer, founded by Elise Dopson, and was acquired by Superpath in December 2022. Superpath later renamed it, noting on its announcement: Help a B2B Writer is now MentionMatch, same functionality, new name. A writer posts a query, the query goes to a targeted list of experts, and those experts respond with quotes the writer can use.
Key differences
HARO vs. MentionMatch: key differences
- 1
Journalists on every beat against B2B writers.
HARO's queries come from journalists and bloggers covering news, business, technology, health, lifestyle and more. MentionMatch's queries come from B2B writers, many of them content marketers. A quote placed through HARO tends to run in a media outlet. A quote placed through MentionMatch tends to run in B2B content.
- 2
Everyone gets the digest against matched delivery.
HARO emails its requests to subscribers in up to three digests each weekday, and you pick out the ones that fit. Superpath describes MentionMatch as sending each query to a targeted list of experts, so you see requests in the fields you signed up for.
- 3
HARO is the larger network.
HARO reports more than 800,000 registered sources and more than 75,000 journalists and bloggers. MentionMatch's homepage says it is trusted by 9,000+ B2B sources. A larger network means more requests and more competition for each one.
- 4
Both are free to start.
HARO is free for journalists and sources and is funded by newsletter advertising. When Superpath acquired the service in December 2022, it said it would keep the tool free for writers and maintain a free tier for sources, and that it planned a premium tier. Check mentionmatch.com for its current plans.
Features
HARO vs. MentionMatch: feature comparison
| Feature | HARO | MentionMatch |
|---|---|---|
| Basics | ||
| Cost for sources | Free | Free tier, per Superpath |
| Cost for writers and journalists | Free | Free, per Superpath |
| Who posts requests | Journalists and bloggers | B2B writers |
| Topics | All beats | B2B fields |
| Delivery | Email digests, up to 3 each weekday | Queries sent to a targeted list of experts |
| Reported size | 800,000+ sources | 9,000+ B2B sources |
| Quality controls | ||
| Review of requests | Yes. About 32% are rejected | Not stated |
| AI detection on pitches | Yes. Every pitch is scored | Not stated |
| Masked email addresses | Yes | Not stated |
| Beyond the email | ||
| Platform option | Yes. HARO queries on Connectively | Not stated |
| Journalist directory | Yes | Not stated |
“Not stated” means we could not confirm the detail from MentionMatch’s homepage or Superpath’s announcement on November 13, 2026. It does not mean the service lacks it.
Pricing
HARO vs. MentionMatch: pricing
HARO is free. Superpath has said MentionMatch is free for writers, with a free tier for sources.
What each one costs
| HARO | MentionMatch | |
|---|---|---|
| Sources | Free | Free tier |
| Writers and journalists | Free | Free |
| Paid tiers | None | Superpath said in 2022 that it planned a premium tier. Check its site for current plans |
| How it is funded | Newsletter advertising | Not stated |
The MentionMatch column reflects Superpath's announcement of December 8, 2022, as updated with the new name. Sources: helpareporter.com/about and Superpath.
Prefer a platform? Connectively pricing
| Plan | Monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | 3 answers and 1 bylined article a month, an expert profile page, 3 daily keyword alerts, early access to HARO queries |
| Lite | $19 | $11 a month | 10 answers a month, 10 daily keyword alerts, personalized query matching, Connectively AI |
| Pro | $49 per seat | $29 a month per seat | Unlimited answers and bylined articles (subject to abuse guardrails), link type and Domain Authority, 25 real-time alerts |
| Business | $99 per seat | $59 a month per seat | Media database, media lists and exports, premium API, white labeling, shared team access |
Yearly billing takes 40% off. Pay-as-you-go credits are also sold. Source: connectively.us/pricing.
Using both
Using HARO and MentionMatch together
The two rarely carry the same request, because different kinds of writers use each. A B2B expert can read HARO for press opportunities and MentionMatch for content marketing quotes.
The same habits work on both: answer only what you know first-hand, write the reply yourself, and send it before the deadline.
FAQ
HARO vs. MentionMatch: frequently asked questions
Is MentionMatch the same as Help a B2B Writer?
Yes. Help a B2B Writer was renamed MentionMatch by its owner, Superpath. Superpath's announcement says the functionality is the same under the new name.
Is HARO an alternative to MentionMatch?
Yes, with a wider scope. HARO sends requests from journalists and bloggers on every topic and is free. MentionMatch focuses on B2B writers and experts. A B2B expert can use HARO for media outlets and MentionMatch for company content.
Is HARO free?
Yes. HARO is free for both journalists and sources. It is supported by newsletter advertising.
Is MentionMatch free?
Superpath said when it acquired the service in December 2022 that it would keep the tool free for writers and maintain a free tier for sources, and that a premium tier was planned. Check mentionmatch.com for its current plans.
Which is better for a B2B startup, small business or agency?
Use both if you have time. HARO reaches journalists at media outlets and has the larger network. MentionMatch reaches B2B content writers and matches requests to your stated expertise. Both have a free option, so a startup or agency can test each without a budget.
Is HARO still active?
Yes. HARO is active and free. Cision discontinued it in 2024, and Featured (featured.com) acquired the brand in April 2025 and relaunched it as an email newsletter that sends journalist requests up to three times each weekday.
Who owns HARO?
Featured (featured.com), which acquired HARO in April 2025. Featured also owns and operates Connectively.
Sources
Sources and how we checked
HARO wrote this page. HARO is owned by Featured (featured.com). Facts about HARO come from our own site and published statistics. Facts about MentionMatch come from its homepage and from Superpath's announcement of the acquisition and the new name, read on November 13, 2026. MentionMatch publishes less detail than HARO, and where we could not confirm something we say so.
- About HARO (history, format, cost, scale, trust and safety)
- HARO Statistics (2026) (emails, pitches, request rejection rate; August 31, 2026)
- HARO on Connectively (the platform option)
- MentionMatch (self-description, source count)
- Superpath has acquired Help a B2B Writer (founder, how it works, free for writers; December 8, 2022, updated with the MentionMatch name)
HARO, MentionMatch and other product names are trademarks of their respective owners. Spotted something out of date? Tell us at the HARO contact page and we will correct it.
Get journalist requests by email, free
Subscribe to HARO and get up to three emails of journalist requests each weekday. Reply to the ones that fit.