Adam Shalvey

Branded content request. I’m working on an article for Fifth Third Bank's Financial Insights blog. The topic is “How Much Cash Should Your Business Keep in the Bank?”  I’m looking for: an expert in small business finances or banking, a consultant who focuses on small business growth, a business owner, or a business profressor. Here are my questions—emailed answers are fine, or I’m happy to arrange a call. 1. What is the top-level advice you would give to a new small business owner who was thinking about their cash reserves? 2. How do operating expenses influence a business’s need to have cash on hand? 3. How should business owners think about emergency funds? Are there any universal rules they should know? 4. For business owners who want to grow their cash reserves, what can they do? 5. How can forecasting help a business owner anticipate cash needs? 6. Where should owners keep their cash? E.g. what specific types of accounts/investments/interest rates/etc. 7. Any other advice? My deadline is Tuesday, 9/8, so I would need any answers by Monday, 9/7 at the latest. Adam Adam Shalvey adam@adamshalvey.com 401-439-8410