Aeve Baldwin

About

Creative digital marketing professional with global experience in content marketing strategy and execution. Experienced in guiding the creation of high-quality content that resonates with audiences, increases lead conversions and grows brand awareness. * Develop and execute content strategies that support marketing goals across key customer journeys (prospective, member and B2B) * Guide cross-functional and cross-journey teams to conceive and deliver engaging, high-quality content in an array of formats including social media, web pages, email, guides, brochures and more * Ensure content is optimised for SEO to improve organic search rankings and web traffic * Ensure consistency of tone, brand voice and messaging across content * Collaborate with freelancers, agencies and content producers to deliver informative, educational and engaging content * Analyse content performance, using data-driven insights to continuously refine tactics * Manage cross-journey content plans, calendars and audits * Excellent stakeholder relationship and internal networking skills * Hands-on experience with Sitecore, Ahrefs SEO, Google Analytics, Adobe Analytics, Monday.com and more * Experienced team leader