Publishers and media companies facing AI-fueled disruptions to traffic and revenue may find new revenue opportunities in retail. If you believe the Stoic philosopher and Roman emperor Marcus Aurelius, sometimes “the impediment to action advances action.” ... See more
Text messaging’s app-like Rich Communication Services is now available on most mobile phones, giving retail marketers options reminiscent of text-only versus HTML email. Originally, email messages were text, similar to mobile’s Short Message Service, comm... See more
Fraudsters can now use generative AI to create fake photographs of product damage, false shipping records, and other forged evidence for ecommerce refund claims, potentially costing billions. U.S. retailers processed approximately $849.9 billion in mercha... See more
AI’s emergence has created ecommerce marketing opportunities, yet the fundamental tactics remain. Consider four traditional promotion channels: search engine optimization, sponsored content, email marketing, and advertising. - SEO has generated organic tr... See more
August 2026 is full of ecommerce content marketing ideas, including back-to-school shopping, relaxation, aviation, photography, and Labor Day planning. Content marketing is the act of creating, publishing, and promoting articles, videos, and podcasts to a... See more
