AI-assisted shopping journeys on an ecommerce site may force merchants to reconsider what to measure, and when. 'Many familiar ecommerce metrics are built around the assumption that shoppers discover products by navigating between pages,' wrote Zhengyang ... See more
Shopify is welcoming Meta’s new Muse personal AI agent. Amazon is trying to keep it out. Meta introduced Muse this month as a personal AI agent that can browse websites, fill out forms, and complete purchases with a user’s consent. Muse’s virtual machine,... See more
An ecommerce merchant might sell the exact product a generative AI shopper wants and still not appear in the platform’s recommendations. The disconnect starts with how consumers use AI chat and shopping. For example, a shopper could specify in a single pr... See more
September 2026 offers ecommerce content marketers an array of topic opportunities, including Back to Hogwarts Day, bacon, emergency preparedness, Grandparents Day, and fall home resets. Content marketing is the creation, publication, and promotion of arti... See more
Proposed legislation introduced last week in the U.S. House of Representatives could give marketplace sellers new protections against alleged policy violations that result in frozen revenue and stranded inventory. Ecommerce marketplaces such as Amazon and... See more
