Atif Kazmi

About

It's always been about people. And who more important than our parents. I am indeed the son of strong, resilient immigrants. My work is a balance of our lived experiences as I look to make my family proud while ensuring the things that matter most are always the priority, not just for me but all those that I work with. I'm a forward-thinking leader with 14+ years of marketing and storytelling experience, focusing on capturing the humanity behind the brand. My most fulfilling and impactful work has seen me work with C-Suite executives at seasoned brands and early stage startups on brand positioning, strategy, and coaching.I'm the Chief Content Officer of Por Homme, a digital lifestyle publication in the Complex Media network that focuses on automotive, fashion, and culture; and Chief Strategy Officer of networkgray, a creative agency and production house that helps brands like Kodak and Polaroid tell their stories with greater authenticity through strategy, design, and content creation. I also serve as a brand consultant and advisor to several Fortune 100 companies (and startups) including Apple and Beats by Dre. Every day, I'm tasked with consistently growing the respective businesses while also ensuring we push the limits in terms of creativity without losing sight of client needs. I wear several hats but Chief Brand Officer and Chief Inspiration Officer are the most broken in. Por Homme started over 14 years ago with a mission that has been a guiding light for all that I do -- Inform, educate, inspire, and most importantly initiate passion. I'm a constant learner, with both the Bleeker Fellowship and Adweek’s Executive Mentor Program providing me with opportunities of enrichment that I previously couldn't fathom. When I'm not romanticizing the mundane, I'm working with The Humanity Lab to support the efforts of organizations in rooted in activism, education, and voting. I'm also paying it forward as a mentor for Adweek Mentees and speaking to students to drive more opportunity and equity for the future generation of marketers and storytellers.Essential Skills: Brand Recognition / Brand Building | Product Design/Redesign | Product Sales Management | Target Market Research | Market Identification | Product Planning | Product Launch | Brand Strategy/Positioning | Content Strategy | Content Marketing | Advertising | Concept Development | Talent Acquisition/Training | Executive Coaching | Message Strategy | Web3 | NFT