Bart Brooks

About

I am currently Product Strategy Lead at Nasdaq; my focus is on the Nasdaq.com homepage, global nav, and other key site elements. My job is to create a digital destination that enhances Nasdaq's web presence, increase lead gen, provide opportunities for our marketing and communications team, and display our world-class market data. Previously, I was the web producer for Nasdaq.com, where I grew our audience for business news content on our site. We have since pivoted away from a business news, retail investor-oriented approach towards a more B2B-focused approached, and my new responsibilities include helping manage that transition. As web producer, I helped grow the News section of Nasdaq.com from the ground up to supplement our Market Activity section. The News section ultimately comprised of 22-25% of website traffic (compared to 60% for Market Activity), bringing in millions of dollars in annual ad revenue, with millions of monthly visitors. At NJ.com/SILive.com, my job entailed several responsibilities, including maintaining both homepages by curating the best content available with enticing art and language designed to drive page views. In addition to managing the homepage, I was involved with a number of projects at any given time, depending on priority. This could entail anything from creating pages (such as nj.com/chris-christie) to overseeing and coordinating prom coverage (a huge traffic driver). I was also the point person for our Search Engine Optimization (SEO) efforts and worked with reporters to monitor trends and optimize our content. I also worked with several bloggers and trained them in the use of our content management system, SEO and social media outreach. At BostonNOW, I maintained our website and posted all of our stories and managed the home page. I also worked with our community bloggers to develop their content, which often appeared in the newspaper. Specialties and skills: Copy writing and editing, generating story ideas, Movable Type, HTML, Omniture, Google Analytics, Drupal, Axios HQ (newsletter program), Marketo/Knak, project management, audience engagement and analysis