… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? Google’s Knowledge Graph is a knowledge base of... See more
The conversation about AI and ecommerce often gets framed as a threat: - Platforms like Google and social media are becoming more shoppable - AI is intermediating more purchases (with in-platform “buy now” buttons and agentic experiences) - Brand websites... See more
search intent” interchangeably. That’s fine as they refer to the same underlying concept: the reason behind a search query. But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content... See more
pillars and clusters2.0). The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset: from thinking about individual q... See more
Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in... See more
