Most companies are now using AI to understand their customers, but how they’re using it, and how much they trust it, is more specific than the adoption headlines suggest. At Makeable Consulting, we surveyed 130 managers and senior professionals in June 20... See more
There is a moment in the customer journey that most companies have collectively decided does not matter. It happens when a customer leaves. I have spent 15 years working in customer experience and customer insights, and I can tell you that offboarding is ... See more
