Performance marketers are hitting a wall. Costs keep climbing, CTRs are sliding, and creative fatigue is everywhere. Meanwhile, people scroll past polished ads without a second look, but stop for short videos shot by someone who actually tried the product... See more
If you work in PR, there’s a good chance native ads live in a slightly foggy part of your world. They’re “in the plan,” usually handled by a media agency or the paid team. Someone mentions Taboola, Outbrain, maybe some in-feed formats. A few weeks later, ... See more
Online conversations about brands shape customers’ trust and increase their expectations for better services. However, building a robust reputation requires more than just online conversations and media mentions. Trust grows through a combination of multi... See more
