Agile is, without a doubt, the most popular approach for those who need to build quality software products under strict timelines. According to Gartner, 40% of respondents in a survey claimed to use automated software testing continuously, underscoring th... See more
Press coverage that people receive for free reminds me of how they need to work to get a table at a crowded restaurant without making any reservations. Everybody desires it, but most people lack the knowledge to create it in reality.�� The good news? Earn... See more
Most PR teams don’t get a polite warning before the budget changes. It happens in a leadership meeting you weren’t in, after a rough quarter, during a hiring freeze, or right when a launch calendar starts to fill up. That’s why “we’ll figure it out if it ... See more
Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It’s what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and... See more
Setting up a legal entity abroad costs anywhere from $15,000 to $40,000 upfront, and that’s before factoring in $200,000 or more in annual maintenance. For companies trying to move quickly into new markets, that number alone can kill momentum before a sin... See more
