Marketers have a clear idea of what channels deserve their energy, like AI ad spending, retail media, and influencer marketing. So instead of heading into Cannes Lions with concerns on where to invest, they're more focused on how to make those investments... See more
Updates to the Children's Online Privacy Protection Act (COPPA) are forcing marketers to rethink how they’re reaching children online, making transparency increasingly important as regulators, advertisers, and platforms face greater scrutiny over how kids... See more
After 15 years at the helm, Tim Cook is stepping down as Apple CEO in September, handing the reins to John Ternus, the company's current senior vice president of hardware engineering. Cook transformed Apple from a $350 billion company into a $4 trillion t... See more
Small-business owners discover business products and services in many of the same places they consume personal media, making their path to purchase more fragmented than traditional B2B marketing models suggest. Rather than relying on trade publications an... See more
As AI-powered search tools become integral to product discovery, retailers face a measurement challenge. Consumers are still researching products, but increasingly bypassing the clicks marketers traditionally relied on. That shift is making it harder for ... See more
