Stagwell has launched Stagwell Media and is axing its Assembly Global brand as it adapts to a 'rapidly changing media landscape'. Former Assembly Global CEO Liz Rutgersson will now lead Stagwell Media as CEO, bringing its global media capabilities under o... See more
When Norwegian Cruises onboarded creative agency Spark in 2021, the brand was sick of creating social content that would only reach a limited audience. After securing the cruise line over a million followers across platforms during a nearly three-year rel... See more
As consumers opt for YouTube in their living rooms more than any other platform, streaming services are scrambling to reclaim viewership by pushing video podcasts, launching creator-led series and even introducing short-form features. YouTube accounted fo... See more
DoorDash now has a global media partner. In an effort to consolidate its portfolio, the delivery service has tapped WPP Media to lead its global markets, extending its eight-year partnership with the holding company in the U.S., Canada, Australia and New ... See more
When Alix Earle told her 14 million followers she planned to launch a skincare brand, some commenters told her they weren’t interested. Online critics dismissed the skincare line, dubbed Reale Actives, as “another influencer shelling products in an alread... See more
