After 15 years at the helm, Tim Cook is stepping down as Apple CEO in September, handing the reins to John Ternus, the company's current senior vice president of hardware engineering. Cook transformed Apple from a $350 billion company into a $4 trillion t... See more
Small-business owners discover business products and services in many of the same places they consume personal media, making their path to purchase more fragmented than traditional B2B marketing models suggest. Rather than relying on trade publications an... See more
As AI-powered search tools become integral to product discovery, retailers face a measurement challenge. Consumers are still researching products, but increasingly bypassing the clicks marketers traditionally relied on. That shift is making it harder for ... See more
As brands increase spending around a major summer for soccer, New York Life is betting on athlete backstories to engage more than just existing fans. The insurance company launched “The Assist,” a short-form documentary series featuring US men’s National ... See more
Brands are shelling out on activations to catch consumer attention at music festivals, sporting events, and shopping malls. But as experiential volume grows, so do audience standards. “ just wants to feel… and you don't make them feel by scaling your bori... See more
