David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path. David’s Bridal defines its shopper as the “household CEO,” said chief technology officer Scott Saeger,... See more
Free ad-supported streaming TV (FAST), which includes platforms like Roku Channel, Tubi, and Pluto TV, has moved from a niche cord-cutting alternative to a mainstream pillar of US video. Total hours watched reached 1.8 billion in August 2025, surging 43% ... See more
Consumers are still showing up on Facebook, but its reputation as a modest space for connecting with friends and family has limited the platform’s role in influencer marketing. As Meta focuses on attracting more creators to the platform, and the average a... See more
AI search tools draw heavily on YouTube content for information to answer user questions. This dynamic has encouraged brands to invest more in the platform or rework their content strategies to stay visible. Since getting in front of consumers increasingl... See more
Audience skepticism around product promotion has encouraged creators and brands to consider new business structures. Instead of working with Brooklyn Dumpling Shop on a series of sponsored posts, food critic creator Keith Lee just joined the brand as an i... See more
