Fabiola Kassin

About

I began my career as a partner at Mercado Mundo Mix, a pioneering initiative that played a vital role in supporting and promoting new talents in the fashion and design industry during the 90s, becoming the largest youth movement in Brazil. The company provided a conducive environment for the development and expansion of emerging designers, establishing a new paradigm in the sector. In no time, we evolved into a holding company, hosting various significant events such as the itinerant Mercado Mundo Mix traveling through major cities in Brazil and Portugal, AMNI Hot Spot, the annual Parada da Paz event, Mundo Mix Magazine's monthly publication, an electronic music label (Sony Music), and a consulting firm.I specialized in strategic brand consulting, collaborating with many companies, i working for several years on the planning, creation, and implementation of their market strategies in Brazil. In 2017, I founded the digital platform called Hypnotique, an enterprise focused on creating and curating digital content. This project spans areas like youth culture, innovation, technology, lifestyle, and fashion, with the aim of providing up-to-date and relevant insights. My extensive experience in market strategies and entrepreneurship, particularly focused on the young audience, is a central asset in driving this project and leveraging my expertise.