Imogen Johnson

About

Great content has the power to transform, educate, and inspire. As someone who's passionate about creating and curating exceptional content, I believe that the best content is easy to navigate, quick to digest, and ultimately leaves you better off than before you encountered it.Over the past decade, I've had the pleasure of leading content teams and helping them to develop their own skills and expertise. For me, content creation is about more than just the finished product. It's about the people who make it, the process that brings it to life, and the platform on which it's shared.My areas of expertise include developing content vision and strategy, coaching and managing content producers, designing editorial calendars that align with business objectives, and leveraging audience data to optimise content performance. I am also skilled in stakeholder engagement, cross-collaboration, and communicating complex ideas to diverse audiences.My experience includes leading content teams at Bauer Media and Benivo, as well as navigating the challenges of the pandemic as Director of Content for Mind the Product. Today, I'm proud to serve as VP Content at Framework, where I continue to drive innovation, inspire creativity, and deliver results.