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Editor In Chief at LifeSciVoice
new york, new york, united states
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Claim your profileI have more has more than 20 years of successfully marketing, selling, managing and nurturing high-level relationships to C-Level Executives at Fortune 500/1000 companies as well as public and privately held business owners. I am also an expert at Web 2.0 based sales and marketing strategies. In my current role at YibLab, my scope of work includes B2B as well as B2C marketing for: research and analytics, strategic planning and execution, brand positioning, advertising, public relations, special events, social media, platform management and the oversight of creative copy/art for effective, memorable communications. Our focus is to build ROI and customer acquisition analytics into our campaigns enabling nimble deployment of marketing dollars for best results. Specialties: Marketing Strategy Corporate Communications Lead Generation & Lead Nurturing Trade Shows Event Planning Community Building Customer Acquisition PR & Social Media Branding & Identity Email Marketing Traffic Generation Team Development & Leadership
Master Of Business Administration, Marketing at Rutgers Business SchoolGraduated: 1994
Master Of Business Administration, Finance, Management at The Wharton SchoolGraduated: 1994
Bachelor Of Science, Electrical Engineering, Finance at University Of PennsylvaniaGraduated: 1989