Business and Marketing
Toronto, ON, Canada
Publications:
I work in business development at Pagezii, where I collaborate with founders and product teams on startup growth, product strategy, and competitive intelligence. I’m interested in how founder decisions, market signals, and product development come together to shape successful startups. If you have insights to share or would like to be featured on our site, feel free to reach out.







Researched and structured a long-form fundraising resource covering 150+ angel investors active in B2B SaaS across North America and Europe. The piece was built as a linkable asset for founders, combining investor lists with practical guidance on fit, outreach, and how competitive positioning affects fundraising. Strong example of research-driven editorial work designed to attract backlinks and serve a founder audience.
pagezii.com

Research-driven article quantifying the hidden cost of manual competitor tracking across time, missed intelligence, and reactive decision-making. Built to support Pagezii’s positioning by turning a common founder assumption, that manual tracking is “free,” into a concrete business case for automation. Combines editorial structure, practical examples, and product-led framing for a founder and operator audience.
pagezii.com

Comprehensive SEO-driven career article built to help executive assistants improve ATS performance and interview readiness. Covers 150+ role-specific keywords, industry variations, software tools, certifications, and full resume examples across entry-level, mid-level, and senior experience levels. Strong example of long-form content designed to rank, educate job seekers, and support resume conversion goals.
Yotru

Founder-focused guide explaining SWOT analysis for startups, including history, practical steps, competitor review, and how to turn strategic analysis into actionable decisions.
Shoutex

Educational article on what outplacement services include, when they matter most during layoffs, and how HR teams and workers can use them more effectively.
yotru.org
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I’m writing an article about how founders discover competitor moves. Looking for SaaS founders or product leaders who noticed a competitor launch something unexpected (pricing change, new feature, product pivot, or announcement). In 2–3 sentences please share: • What the competitor did • How you discovered it • What impact it had on your product or strategy Please include your name, role, company, and website. Not looking for agencies or generic business advice.
Deadline: Mar 17th, 2026 12:00 AM ET
•Pagezii