陳詠欣 Chan

About

Jenny Chan is a trilingual journalist, focusing on Greater China, with more than 10 years of business journalism experience in fields as diverse as finance and creativity. The daughter of a Chinese opera family, she thought she was going into arts administration and management, but ended up depleting all her savings to study mass communications and journalism in Melbourne. Her current reporting dives much deeper than mainstream media into important subjects that matter to CMOs and the marketing elite, and explains the fastest-growing and most exciting market—China—to the English-speaking world. Understanding the ins and outs of the agency supply chain as well as how Chinese consumers are spending their money has helped her break stories such as: what was behind the scenes of the Dolce and Gabbana China fiasco, the first time the World Cup has more Chinese brand sponsors than ever, how a French agency’s corruption scandal unfolded in Shanghai, and when US brand Garnier exited the Chinese market, all ahead of international newswires. She has been invited to share her insights, moderate fireside chats, and chair panel discussions at events with themes as diverse as technology and public relations, including RISE, PRNewswire, China Connect, ROI Festival, Digital360 Conference, Brand China Summit, Asia’s Top 1000 Brands Briefing, Digital Media Works, Founder Institute, and so on. She writes, translates, shoots, and edits her own work; those abilities make her versatile filing stories in text, video, voice or infographics. Plus, her proficiency in languages means a cultural bridge between East and West audiences (read: a suitable employee in an increasingly globalised world). One of her most memorable career moments was when a source described her as a "reporter with a bullshit detector".