Joe Rode

About

I'm a seasoned business professional, technical writer, and podcast host with more than 45 years of experience in the performance marine and automotive aftermarket industries. My career encompasses sales and marketing strategy, business operations and growth, new product development, e-commerce, digital marketing, and content creation. Throughout my career, I've held senior leadership positions overseeing sales, marketing, and operations, working with leading manufacturers to develop, launch, market, and distribute aftermarket products. My experience includes building customer relationships, developing sales channels, implementing marketing strategies, and helping businesses navigate the challenges of growth and changing markets. As a lifelong boating enthusiast, I also bring extensive hands-on experience to my work. I've worked on high-performance boats, competed in water ski racing, participated in magazine boat testing, and sold millions of dollars in performance marine parts and accessories. This combination of technical knowledge and business experience has given me a practical understanding of both the products and the industries behind them. I currently serve as a Tech Editor and contributing writer for Speedboat Magazine, covering performance boating technology, products, racing, and the personalities who shape the industry. My freelance writing experience also includes contributions to Powerboat Magazine, Super Chevy, Chevy High Performance, and Camaro Performers. In 2023, I founded Powerboat Talk, a podcast featuring conversations with championship racers, boat builders, innovators, and industry leaders. I also manage the podcast's production, website, YouTube channel, and digital marketing efforts. Drawing on decades of professional and hands-on experience, I welcome opportunities to share my knowledge and expertise with journalists, publishers, and industry professionals. My areas of interest include performance boating, motorsports, automotive and marine aftermarket technology, sales and marketing strategy, business operations and growth, product development, e-commerce, digital marketing, podcasting, and content creation. I particularly enjoy translating technical or complex subjects into engaging, informative stories that appeal to both industry professionals and enthusiasts. I'm available for expert interviews, technical and business commentary, feature articles, industry analysis, and freelance writing assignments.