Connect with journalists.
Sponsored
Performance-Driven Content & Ecomm Executive | Obsessed with the Intersection of Content, Commerce, and Consumer Behavior
new york, new york, united states
Claim your profile to connect with sources, showcase your work, and earn extra income just by writing great stories.
Claim your profileHi there! I love building content that actually means something —experiences or websites that feel good to engage with and drive results. I’ve spent my career at the intersection of storytelling, strategy, and digital growth, helping brands connect with their audiences in smart, human ways. Right now, I’m Director of Branded Content at Ziff Davis Shopping, where I focus on creating thoughtful content and UX strategies that move the needle on both engagement and revenue. Before that, I was Senior Director of E-Commerce at Boosted Commerce, leading an incredible team across social, PR, partnerships, email + SMS, and CRM. We scaled DTC brands from the inside out, building real loyalty and strong LTV. Earlier in my career, I was deep in editorial and audience development, focusing on growth strategy, SEO, and the art of knowing what readers want before they do. Outside of work, I’m probably reading a great book or booking my next travel with points. For freelance writing or consulting, let’s connect: kaitlyn.f.russell@gmail.com
Communication, Communication Studies at University Of North Carolina WilmingtonGraduated: 2015