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Claim your profileI am an experienced leader skilled in managing and inspiring creative digital teams. My background includes delivering impactful digital-first content for youth audiences through data-driven strategies. I have expertise in team building, strategic thinking, and developing new formats across various mediums. Highlights of my career include leading SEO-driven initiatives at BBC Three, managing social media campaigns for high-profile TV entertainment formats like Angels of The North and co-led one of the BBC’s first activations with influencer agency Fanbytes for Project Icon, producing digital-first short form content at Radio 1 and 1Xtra and vertical digital/social content at BBC Stories - a first for BBC News. Additionally, I serve as a Senior Leadership Advisor, influencing strategic thinking and shaping ‘teens’ digital strategies for the BBC.