Ken Doctor

About

Ken Doctor’s work centers on the transformation of consumer media in the digital age, from the New York Times to Netflix and from Comcast to Conde Nast. He draws connections among the news, information and entertainment we all get and the fast-changing business of media. Newsonomics is the word he coined to describe this new discipline of understanding the money flow within the print and broadcast transition to digital. Crossover Newsonomics describes the age that most media owners now find themselves in the midst of. Ken writes the popular “Newsonomics” column for the Nieman Journalism Lab and writes regularly for POLITICO Media as well. Most of his work can be found at www.newsonomics.com. Ken Doctor is the author of “Newsonomics: Twelve New Trends That Will Shape the News You Get,” which has been translated into Mandarin Chinese, Korean, Portuguese and Russian. As a speaker and consultant, he has worked on six continents, advising on new sustainable business models of contemporary journalism. Among the many topics covered – and tailored – are major trends driving business change, All-Access and digital circulation models, newer revenue streams including marketing services and branded content, and smart use of emerging technologies. Increasingly, he focuses on the central importance of analytics and use of “Little Data” in driving media companies forward. A veteran of the digital news industry, he combines deep experience as an executive in news strategy, revenue models and journalism. His experience includes 21 years with Knight Ridder, as well as time spent in the worlds of magazines, alternative journalism and syndication. Specialties: News strategies, embracing high-quality, lower-cost methods. News transformation, print and broadcast to digital. Business model change in the news industry. Education of workforces in changing news industries. Engagement around social media, mobile-specific strategies.