Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have.
Which is why Digiday has charted how the creator economy is expected to expand in 2... See more
Having hosted its fifth upfront last month, U.K. retailer Tesco, is on a mission to change how advertisers perceive Tesco Media — its retail media arm — in a bid to take more ad dollars across media plans.
Nick Ashley Digiday caught up with Tesco Media’s ... See more
The biggest sports tentpoles, from the Super Bowl to the Olympics, have become the closest thing platforms have to guaranteed windfalls. Everyone circles the same moments, intent on wringing as much commercial upside from a captive global audience. Agains... See more
Media buyers tend to wince when LinkedIn comes up. The platform’s ad prices have climbed steadily this year, pushing into levels that make even seasoned planners pause. Inside LinkedIn, the view is different. A senior executive there framed the premium as... See more
Never mind the ongoing “Trump vs China” legal conversations during the holiday season : TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentivizing sellers to pay up.
In recent weeks, the short-form vid... See more
