Connect with execs from Axios, The New York Times, Paramount and more. VIEW PASSES Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem. As advertisers use the same AI tools... See more
Connect with execs from Axios, The New York Times, Paramount and more. VIEW PASSES Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad busin... See more
OpenAI’s ChatGPT ads get their first measurement partner in LiveRamp OpenAI’s speed dating tour of ad tech has a new match: LiveRamp. The data matching firm — and potentially Publicis-owned — is the first independent ad tech company to pipe conversion dat... See more
LinkedIn wants to own B2B creator discovery with new creator marketplace LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform has launched its first creator marketplace, making cr... See more
Brands are starting to put TikTok Shop in writing. The platform is appearing in formal agency RFPs alongside Amazon and Walmart as a named channel with a committed budget. Normally, it’s more of a footnote on them. That’s a significant shift in status for... See more
