Lela London

For most of its modern tourism history, the Maldives has sold a singular fantasy. Turquoise lagoons, villas suspended above the Indian Ocean, the promise of almost total escape. Safe to say, it’s become one of the world’s most aspirational holiday destina... See more

How Pimentae’s Female Founders Turned Mini Margaritas Into Big Business Lela London, Senior Contributor Mon, July 6, 2026 at 6:40 p.m. GMT+3 8 min read Pimentae founders Alice Parmiter and Wynter KaroPimentae The smartest thing Alice Parmiter and Wynter K... See more

The smartest thing Alice Parmiter and Wynter Karo did with Pimentae wasn’t putting a margarita in a can, but understanding that the margarita could become an entire business. When the pair launched their tequila cocktail brand in 2021, both sides of the p... See more

July is a dangerous month for dinner decision-making. Everyone’s become an outdoor-drinking person. Everyone, somehow, has just one night free before they’re off to Ibiza, Lisbon, a wedding, a sten, or the deeply British holiday category only as “somewher... See more

Olly Hiscocks Is Trying To Turn Olives Into The New Potato Chips Lela London, Senior Contributor Fri, July 3, 2026 at 9:31 p.m. GMT+3 6 min read Olly Hiscocks, founder of Olly'sOlly's It's a neat enough punt – that is, a man named Olly starting a business... See more