Lela London

How Pimentae’s Female Founders Turned Mini Margaritas Into Big Business Lela London, Senior Contributor Mon, July 6, 2026 at 6:40 p.m. GMT+3 8 min read Pimentae founders Alice Parmiter and Wynter KaroPimentae The smartest thing Alice Parmiter and Wynter K... See more

The smartest thing Alice Parmiter and Wynter Karo did with Pimentae wasn’t putting a margarita in a can, but understanding that the margarita could become an entire business. When the pair launched their tequila cocktail brand in 2021, both sides of the p... See more

July is a dangerous month for dinner decision-making. Everyone’s become an outdoor-drinking person. Everyone, somehow, has just one night free before they’re off to Ibiza, Lisbon, a wedding, a sten, or the deeply British holiday category only as “somewher... See more

Olly Hiscocks Is Trying To Turn Olives Into The New Potato Chips Lela London, Senior Contributor Fri, July 3, 2026 at 9:31 p.m. GMT+3 6 min read Olly Hiscocks, founder of Olly'sOlly's It's a neat enough punt – that is, a man named Olly starting a business... See more

There are easier places to sell an £11 ($15) smoothie in London than Bank. Not in terms of money, perhaps. The City has plenty of that. But in terms of mood, romance, and other such shorthands of wellness? Bank is not where Sweaty Betty-clad Londoners go ... See more