Marcelo Tripoli

About

I’m recognized as a pioneer of Digital Marketing and E-commerce in Brazil. In over a 25-year career, I helped driving growth for the largest companies in the Latam, connecting the best of two worlds: marketing and technology. I was vice president of McKinsey and founded leading digital agencies in the market, such as iThink. Currently, I’m the founder and CEO of Zmes, a company I developed with the purpose of creating a new generation of marketing services, combining creatives and business consultants, supported by technology and intense use of data. I am also the creator and curator of the most important marketing community in the market, in partnership with Exame – the Biggest Business media outlet of Brazil. I had other important achievements too. I was elected one of the biggest Internet influencers in Brazil by GQ and the most outstanding digital professional in the market by Agency Scope. I published the book "Meaningful Marketing" and was a judge at Cannes Lions 2019. During this long trajectory, my biggest motivation has always been to see the impact innovative ideas have on business. I believe that the integration of marketing and technology is the key to reach and to engage the consumer and the only way to build strong brands and sales growth.