Mike Driehorst

About

As a proven communications professional, I mesh a company's business-focused objectives with the company’s marketplace, media and social media community expectations to drive results. After an early career in journalism, I have spent most of my career in marketing communications, public relations and social media marketing. In working with or hiring me, you will get: ● A strategic approach; not a template, and not "one size fits all." Each campaign is unique, and your strategy should be, too. ● A relationship-builder: No one and no organization succeeds in a vacuum. Qualities like empathy, outward thinking and integrity build trusted relationships with audiences. ● Perspective: While I’ve focused in PR and social media, I have touched all facets of marketing communications activities and have worked with a lot of smart people. I know what works. ● A do-er: I've written. I've edited. I've project-managed. I've tweeted and posted. I've researched, analyzed and reported. I'm not afraid to dig in, get work done and achieve results. Market experience includes: ● architecture ● automotive OEM and aftermarket ● book marketing ● building products: glass and window manufacturing, roofing, insulation, and more ● business consultants / trainers / speakers ● confectionery ● consumer electronics and home products ● electric utilities ● emergency / safety kits ● green / sustainability / benefit corporation law ● health care / HMO / hospital ● homebrewing ● lactose-free beverages ● medical device ● minor league hockey ● online / virtual meetings and events ● plastics and floriculture trade associations ● plastics and metalworking machinery ● publishing / newspaper