Ned Keating

About

Sport-focused content specialist with a decade of experience telling stories across platforms — from print to podcasts, YouTube to TikTok. I currently lead sport social video strategy for GRV Media, overseeing a dynamic mix of original and reactive content, with a core focus on football. I’m driven by both creativity and performance — and have delivered record-breaking YouTube growth two years running, while contributing to award-nominated podcasts and revenue-driving video strategies. Whether I’m producing, editing, scripting, or pitching, I thrive in fast-moving digital environments where storytelling and analytics go hand-in-hand. My career began in traditional sports reporting, covering everything from local rugby to Premier League drama. Along the way, I’ve built a deep understanding of how audiences consume sport — and how to meet them there with content that lands. Proficient in Adobe Creative Cloud (Premiere Pro, Photoshop, Audition), podcast production, KPI tracking, and platform-specific strategy across social. Always looking for new formats, fresh ideas, and collaborative projects that push content further.