Nicole Fallon

About

I am the co-founder and editorial director of a content creation agency that provides high-volume, search-optimized editorial content to digital publishers, B2B firms, and other marketing agencies. Prior to starting my business, I spent eight years as a business journalist and editor. I've worked in every part of the editorial process throughout my career, including content strategy, SEO, article research, interviewing, reporting, copywriting, editing, and CMS production. I entered the digital media industry in the era of black-hat SEO tactics and “beating the algorithm.” After navigating countless Google updates, corporate restructurings, and the threats/opportunities presented by AI-generated content, I’ve learned that the one constant in good online content is being helpful, relevant, and human. That’s why we started an agency that helps great brands create great content. Our clients work with us to reach their target audience and achieve their revenue goals by strategically scaling their content output. Our work has appeared on Forbes, Inc., Entrepreneur, Newsweek, Rolling Stone, the U.S. Chamber of Commerce, BobVila.com, Patch.com, Business.com, and Business News Daily, and we've worked with 25+ B2B firms, SaaS companies, and nonprofits on their content strategy. We also offer live virtual event coverage to generate transcripts, summaries, and supplemental marketing content for event management teams. Lightning Media Partners can function as an extension of an existing editorial department or as a full-fledged, all-in-one content team. Get in touch if you'd like to work together!