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Beauty journalist, copywriter and editor
sydney, new south wales, australia
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Claim your profileHi, I’m Sam! I’m a strategic editorial, digital and content marketing professional with more than a decade’s experience driving content for editorial and ecommerce websites. With a strong love for words, I’m extremely passionate about crafting copy that captures an audience, nails a brand’s core message and makes the GA numbers fly.I’ve strategised, written and implemented content for digital publications including beautyheaven, BEAUTYcrew, ELLE, marie claire and GLAMOUR UK—and now I’m at The Beauty Chef where I get to bring the puns and pizzazz in-house to marketing, product and digital content for our global audience. Need a buzzy one-liner? I’ll give you three. Someone to elevate your socials and eDMs? You’re looking at her. High pressure environment? Been there and bagged a Best Digital Writer nomination.If it involves words, strategy, or flexing my tone of voice—I'm in.
Bachelors, Journalism at La Trobe UniversityGraduated: 2012