Shelby Heinrich

About

Passionate creative writer and editor with 9+ years of experience in copywriting, digital media, and content strategy. Certified in UX writing and content design. Expertise includes brand voice, data analysis, and content that converts in the form of unique viewership, brand awareness, and hard revenue. Covers topics including but not limited to health and wellness, beauty, and pop culture. Proven track record of leading and training freelancers and early-career writers to exceed performance targets. Experience in long-form, short-form, and microcopy across nearly every genre/content type. Adept at organizing information in an eye-catching manner that sets assets apart and makes them compelling to diverse audiences. Strong execution skills and editorial judgement.