Shira Firestone

About

Strategic Marketing, Communications & Digital InnovationAs a marketing and communications leader, I bring a strategic mindset, operational efficiency, and a passion for innovation. My expertise lies in crafting compelling communication strategies, expanding audience engagement, and leveraging technology to optimize impact across digital and traditional platforms.As Managing Editor of The Charlotte Jewish News, I lead:* Multi-channel marketing and communications, transitioning from print-only to a dynamic digital-first model * Content development & audience engagement, ensuring stories connect with and inspire the right people * Advertising & revenue development, fostering relationships with advertisers and expanding audience reach * Operational execution, overseeing editorial, digital content, social media, and publication logistics * Event marketing & engagement strategy, driving participation and brand reach for multiple agencies' events My expertise in communications, marketing, and strategic growth is complemented by a strong background in AI-driven marketing and digital transformation. With more than 1,000 hours of hands-on AI experience and certificates in AI strategy, data analysis, and strategic integration from a leadership perspective, I help organizations enhance efficiency, refine content strategy, and uncover data-driven insights to optimize engagement.I am a self-starter who thrives in collaborative environments, learning new skills and embracing challenges. Whether leading engagement campaigns, developing storytelling strategies, or optimizing digital platforms, I bring curiosity, adaptability, and a commitment to continuous growth.My focus in AI coaching workshops is to make AI approachable, practical, and transformative for those looking to work smarter and think bigger. Additionally, I support nonprofits with communications strategies, freelance writing, and mission-driven storytelling.Master's in Nonprofit Management | Certificates in AI Leadership & Strategy, Data Analysis with AI, and Prompt Engineering | AI Coach