Tanya Andreasyan

About

A seasoned professional in the media/publishing industry with 16 years of experience. Having started my career as a journalist I worked my way up to the editor-in-chief, currently overseeing the end-to-end operation – including strategy, editorial, marketing, technology, production and commercial – of FinTech Futures, the premier digital and print media and events company in the financial services and technology (fintech) space. I have a proven track record of delivering both stellar editorial content and strong sales results, successfully balancing the creative and commercial sides, and keeping a finger on the pulse of innovation. In my current role, I have been responsible for a major turnaround of a stagnating print business – re-energising its editorial output and setting the editorial direction, moving it to digital, replacing technologies, refreshing processes, building a team, launching new products and services, delivering a full rebrand, building up presence on social media, devising digital marketing strategy, and repositioning the brand in the market. I am a good communicator and successful manager. I believe in collaboration, flexibility, and accountability, and creating fertile ground for the talent to flourish. I am a regular speaker at industry conferences and industry awards judge, and have also appeared on the BBC radio and TV programmes as a subject matter expert on technology and finance.