Victoria Thomas

I’ve sat in too many Lagos boardrooms where the five-year plan gets hijacked by a debate over corporate tax rates. Someone always pulls up a slide comparing Nigeria’s 30% to Ghana’s 25%, and the room divides into camps. After fifteen years structuring ope... See more

Boardrooms love a tidy story. When money is being raised, Africa gets boiled down to a handful of digestible stats: 1.4 billion people, a median age of 19, a combined GDP of $3 trillion. The phrase “African market” gets tossed around in London and Silicon... See more

Why the Labels We Use Matter Walk through Balogun Market on a Tuesday afternoon. You will see traders balancing ledgers, negotiating with suppliers in Mandarin, and dispatching goods to Accra before sunset. A casual observer might describe the scene as ch... See more

In the late 1990s, a strange economic experiment took shape in the crowded markets of Lagos. Vendors stacked VHS tapes beside tomatoes and used jeans. The films on those tapes weren’t Hollywood’s newest exports. They were homegrown Nigerian productions, s... See more

The Shift Nobody Saw Coming (Or Everyone Ignored) Let me start with something that should make every talent leader sit up straight. Between 2023 and 2025, the percentage of employees willing to take a pay cut for a four-day workweek jumped from 52% to 68%... See more