Vivian Vassos

About

I'm an award-winning content creator and integrated strategist, editor, writer and creative director. As a successful client-facing editor, I excel at relationship building, connecting the right people and developing and closing revenue-generating partnerships and cross-platform projects. I have more than 25 years in magazine and newspaper journalism, with a proven track record of top sell-through performance – from launching new titles to conceptualizing entire editorial lineups to producing special interest publications and circulation premiums, all of which positively impacted brand recognition and the bottom line. I'm as at ease at a sales conference as on an editorial board, and have covered everything lifestyle, from food to fashion to wellness and beauty, with a special focus on travel. I believe in lifelong learning and sharing discovery, always striving to bring out the best in myself and others, and a better way to appreciate the beauty of life. ~Accomplished journalist, content creator, editor and creative director with a winning record of engaging readership and launching new titles ~ Development of editorial calendars and special interest publications that doubled readership engagement~Successful business development and partnership building ~Represent editorial at executive corporate level; at ease with publisher, sales, marketing and circulation teams~Identify revenue-generating opportunities and establish new relationships – bolster client partnerships to develop integrated, branded and sponsored content, ad/sales presentations, and subscriber premiums/SIPs, resulting in a healthier bottom line~Amplify cross- and multi-platform brands, launch/direct sales-generating newsletters, digital hubs~Appear as an expert on radio and television; and as a guest speaker at industry events~Brand Ambassador at industry/market functions, trade shows and travel events; travel influencer; ~Have hosted reader trips internationally; maintain key industry, PR and marketing relationships~Managed day-to-day editorial and production teams and worked closely with art department and creative services~Special Projects: Produced two anniversary books; one for breast cancer research; the other for Dove/Unilever, with musician/photographer Bryan Adams. * Executive leadership/interpersonal/communication * Dynamic client-facing editor * Engaging story concept/creation/packaging * Strong writing/commissioning * Newsstand award-winning magazine covers * Social media * Extensive network of writers, public/media relations and key industry contacts * Media trained