Aaron Toumazou

About

As LinkedIn's Retail Editor, I create and curate content relating to the retail industry, covering topics ranging from brand experience and consumer trends to e-commerce, logistics, sustainability, fashion, f&b, hiring and innovation. I am responsible for facilitating conversations on news and trends in the sector via short and long-form articles, notifications, newsletters, live interviews, video and email, while also contributing to editorial products and data-driven special projects. I have built close relationships with executive teams at retail companies and creative agencies and regularly collaborate with global editors and stakeholders.Prior to LinkedIn, I have over ten years of experience as a writer and editor at leading media and brands including British GQ, Highsnobiety, Soho House and Men's Health. I have a wide-ranging knowledge of digital and print publishing, with a focus on affiliate content across verticals including fashion, grooming, fitness, homeware, consumer tech and lifestyle. Other areas of expertise include email marketing and newsletters, SEO, interviewing (written and video), product copywriting, social media strategy, sub-editing and commercial brand partnerships. I am also highly proficient at using data to inform content strategies as well as using AI tools to streamline editorial processes.