Alex Donovan

I'm writing an article on when and how companies should consider a rebrand — whether that's a full visual identity overhaul or a lighter refresh (messaging, positioning, tone). Looking for insights from branding consultants, marketing agency owners, or business leaders who've been through a rebrand themselves. Specifically interested in: Clear signals that indicate a business needs to rebrand vs. simply refresh Common mistakes companies make when rebranding (budget, timing, internal buy-in, etc.) How to measure whether a rebrand actually worked A real example of a rebrand you led or advised on, and the outcome Please include your name, title, company, and a brief line on your relevant credentials/experience. Responses should be original commentary, not previously published material.

I'm writing an article on how brands and content marketers can build evergreen content — pieces that continue driving traffic, leads, or brand authority months or years after publishing, without needing constant updates. Looking for insights from content strategists, SEO specialists, marketing directors, or brand founders who've built a content strategy around evergreen assets. Specifically interested in: How to identify topics or formats that have genuine evergreen potential (vs. content that will age quickly) Practical tips for writing/structuring content so it stays useful over time How often evergreen content actually needs to be refreshed or updated, and how to know when How evergreen content fits into a broader branding or SEO strategy A specific example of an evergreen piece you created and the long-term results it drove (traffic, leads, backlinks, etc.)