Alison Weissbrot

KFC’s latest twist on the fast food campaign concept is “Don’t Crack,” a game show special featuring the franchise’s fans, launched in the UK on Wednesday (Sept. 30). The 30-minute episode shows contestants competing in a series of challenges to prove the... See more

Emma Armstrong and Michael Aimette are leaving BBDO NY, the agency shared with ADWEEK. The CEO and chief creative officer of the agency’s flagship office joined after Omnicom’s acquisition of IPG, which led BBDO to absorb creative rival FCB. Prior to the ... See more

Coca-Cola’s chief marketing and customer commercial officer Manolo Arroyo revealed at ADWEEK’s annual Brandweek conference what traits he expects from his agency partners. The beverage giant currently has its $4 billion global media, data, and tech accoun... See more

ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and what it means for the future. As the rise of AI and shrinking client budgets reshape the agency business, the major industry players are ... See more

From the rise of AI to shrinking client budgets, agencies are arguably facing their biggest inflection point yet. The pressure to figure out what’s next is creating a new dynamic of collaboration and knowledge sharing in an industry that has historically ... See more