Allison Koehler

About

In 2019, I left a 22-year administrative career (print media, broadcast media, advertising, professional football) to follow my dreams of becoming a full-time writer. I had been writing as a "side hustle" for several years and it was my true passion. Herein lies what I've managed to accomplish since:In niches of pro football and business (and the intersection thereof), delivers content, copy, and digital communications covering diverse topics tuned to multiple audiences. Fuses creative writing, digital marketing, and mass communications expertise to achieve publishable content that captivates readers and attracts new viewers. Experienced web/social media publisher with proven track record driving viewership upsurges in challenging markets. Researches, uncovers, fact-checks, interviews, writes, and releases vetted content aimed to inform, market, advertise, distribute, and persuade readers and inspire followings.Personal passions include: Fitness and nutrition, animal welfare, and streaming shows and music. You can find links to most articles by scrolling down this profile to the Experience section COMPETENCIESCreative Writing * Web Content * Canva * Copywriting * Press ReleasesEditing * Proofreading * Search Engine Optimization (SEO)Digital Publishing * Digital Communications * Digital MarketingInvestigative Research * Fact-Checking * InterviewingStoryline Development * Deadlines/Timelines * BloggingEmail Campaigns * Correspondence PreparationProject Management * Website DevelopmentCross-Functional CollaborationTECHNICAL SKILLSWordPressAdobe Creative SuiteMicrosoft Office Suite (Word * PowerPoint * Excel * Outlook)Social Media Platforms to include:Instagram * Twitter * LinkedIn * Facebook * YouTube